Business agility—a TAC strategic imperative

Computer Technology Review, Wntr, 2008

ClearStory Systems Partners with TAC to Deploy ActiveMedia

7 continents.
80 countries.
More than 500 locations.
5,000  employees
And growing.

So states TAC, a world leader in building automation systems, where Jeff Kosiorek, senior manager of corporate marketing and communications, is charged with providing the sales and marketing infrastructure to fuel that growth globally.

That might seem like a tall order, given the time-zone and localization challenges inherent in TAC's globally distributed marketing operations. The task appears even more daunting when you consider the high cost of production, storage, and shipping for intercontinental marketing fulfillment, and the costly process of physically sending large media files on compact discs (CDs) and DVDs to low-bandwith remote offices. Top it off with labor-intensive search-and-retrieval issues and disk cost associated with storing digital media on disparate servers across the global enterprise, and the goal of supporting such wide-spread growth cost effectively seems unreachable.

But with 15 years of strategic marketing management experience under his belt and the proven expertise to deliver digital marketing solutions to enterprise organizations, Kosiorek had the marketing savvy and technical know-how to meet the challenge head-on.

And he did just that--

Launching ClearStory Systems digital asset management (DAM) solution, ActiveMediaA[R], globally empowered TAC with the business agility--in terms of time, money, and brand control--to enable rapid, corporate-sanctioned regional response on a global level. And Kosiorek achieved all this without the high price tag and personnel resources typically associated with deploying sophisticated enterprise software on a global scale.

Today, TAC'[TM]s global marketing and sales teams collaborate productively, enabling sales staff around the world to respond promptly and effectively to regional revenue opportunities. This has driven down the total-cost-of-sales corporate wide, strengthened the TAC brand, and positioned the organization for solid, manageable, and profitable growth.