Squeeze-out the costs, get more value: it's the year of the reality-check

Computer Technology Review, Feb, 2004 by George McNamara

As the industry emerges from the economic trough of the last few years, a new realism is emerging with it. Chastened by the excessive optimism of the past, the computer industry is re-assessing its basic value propositions to determine their relevance today. The watchword is "hard-headed". Squeeze out the inessential. Get more value. Cast a critical eye on the new and untried Stick with what works for you.

This extends to the way you receive technology information. There's a value proposition in every publication. Stack it up against your needs. And against what Computer Technology Review has had to offer--for the last 24 years.

Technology

CTR has been an all-technology publication since its very first issue. We recognized--before any other publisher--that technology is the engine that drives the market. The defining distinction between our coverage of technology and that of other publications is that while they report on technology, we interpret technology. The distinction is between the superficial and the essential. We tell our readers what it is, how it works, and why it's important for them to know. We don't print sound bites; we run in-depth feature articles.

Technologists

Who better understands new technologies than the very engineers and scientists who created them? Who better elucidates the technology difficulties involved than those who grappled--sometimes for years--in overcoming them? CTR is where they present their accomplishments to the critical eyes, first of our editors, then of their peers, who are our readers.

Systems Integrators

The continuous onslaught of complex new products, resulting from technology breakthroughs and improvements, makes the systems integrator the crucial decision-maker in architecting new topologies as well as retrofitting or replacing systems in the installed base. Only the integrator can make intelligent choices between products with similar performance within similar price points based on experience, knowledge and expertise. An enormous loyalty to our technology editorial has developed among our integrator readers. As a result, CTR has become for them a unique innovative environment, generating new ideas for reducing costs while improving product performance, enhancing productivity, and increasing profitability.

Longevity

In 24 years of business, we have seen many computer publications come and go: Computer Systems News: Mini-Micro Systems. Computer Design. Digital News & Review, Hardcopy, Datamation, Systems & Software, UNIX Review, Enterprise Systems Journal ... the list goes on and on.

CTR has stayed the course. Stood the test of time. There is a reason. We have concentrated only on technology as the only constant in a sea of change. And done it our way--with only original, exclusive feature articles. 10,000 articles on storage technology in the last decade alone.

Five Technology Publications

WestWorld offers a banquet of storage technology publications to satisfy the information appetites of integrators, VARs. OEMs and corporate end users in the IT. Entertainment and Government marketplaces:

CTR: For those who perform an integration function in the Channel, at the OEM and in the Enterprise

Storage Inc.: The magazine supplement to CTR. presents longer, reference- quality articles to that same audience.

Storage Management Solutions (SMS): Helps the IT Manager, awash in the rising wave of digital information, to understand his options and storage best practices.

Storage & Entertainment and Storage & Government: The first two storage publications to serve vertical markets.

With an aggregate circulation of almost 150,000. WestWorld delivers more exclusive storage technology information than any other publisher in the world.

ROI

The payoff to editorial in any publication is the return on the reader's investment-in-time. From CTR, the reader receives only actionable information that allows him/her to work smarter, faster and to greater effect. Objective technology information presented objectively. No marketing puff. No "people in the news." No Wall Street gibberish. Just the facts, double-filtered through our editors and our writers that allow the reader to make informed choices. Your confidence in this value proposition is what has kept WestWorld in business for 24 years. Thank you.