Technology Industry
Industry: Email Alert RSS FeedApple Decides Against Superbowl Advertising Slot
Computergram International, Jan 20, 1999
Apple is not expected to run PowerMac advertisements during the SuperBowl at the end of the month. Advertising Age, which last year reported that Apple had earmarked the prized SuperBowl spot for the new ads previewed by Steve Jobs at the recent MacWorld exhibition, now says that the company has changed its mind and told the Fox network to find another buyer.
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