Technology Industry
Industry: Email Alert RSS FeedMicrosoft Set To Acquire Linkexchange For $250m
Computergram International, Nov 5, 1998
Late on Wednesday, it was revealed that Microsoft Corp plans to acquire LinkExchange Inc, a privately held company that sells banner advertising on the internet, the Wall Street Journal reports. The report claims that Microsoft will pay $250m in stock for the San Francisco-based company which places advertising banners on an estimated 400,000 web sites, including a significant proportion of obscure personal home pages.
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LinkExchange is reputedly to be incorporated into the Microsoft Network group.
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