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Industry: Email Alert RSS FeedAbout.com Signs Cross-Promotional Deal With Borders.com
Computergram International, May 24, 1999
Web-based guide network About.com Inc, formerly known as MiningCo.com Inc, has formed an alliance with online bookseller Borders.com, that will see the two build individual co-branded bookstores across all of About.com's topic-specific sites - covering roughly 17,00 subjects. In addition, Borders.com will have access to About.com's content, including book reviews and feature articles.
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Borders also gets prominent ad placement throughout the About.com properties. About.com will take in advertising revenue for promoting Borders and e-commerce revenues based on sales at the co-branded stores. No further details of the deal were disclosed. Separately, Borders Group Inc said Borders.com first-quarter sales increased 23.1% sequentially to $3.2m.
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