Publications. - Essential Business Tactics for the Net by Larry Chase and Eileen Shulo and Optical Fiber Communications by Alan Rogers - Review - book review

Communications News, June, 2001 by Kelly Sean

Wiley Computer Publishing released Essential Business Tactics for the Net by Larry Chase and Eileen Shulock, which helps companies gain a competitive edge. The book reveals practical techniques and information geared to take full advantage of the latest technologies and trends. Small businesses and large corporations can learn how to reduce costs of travel, printing, shipping and purchasing, as well as improve costs and efficiency of recruiting new employees. Also discussed are techniques for using the Web to test new products, services and ideas while increasing customer loyalty; mining information about competitors, existing customers and prospective clients; implementing a search strategy for finding valuable information; and up-to-the-minute Web marketing strategies. For more information, see www.wiley.com.

Artech House published Understanding Optical Fiber Communications by Alan Rogers, which provides an up-to-date, comprehensive overview of the principles and operation of present-day optical-fiber communications--without the use of advanced mathematics. The book explains information measurement, signals, digital coding, modulation, optical transmission along fibers, optical detectors, demodulation, system design, networking and nonlinear optics. Recent developments in the field are also covered. Go to www.artechhouse.com for additional details.