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Communications News, May, 1990
BANK FLEXES ATM MUSCLE
Several years ago First Florida Bank streamlined its MAX ATM (automatic teller machine) network. Now it finds itself on the leading edge of an emerging business: point-of-sale (POS) electronic funds transfer (EFT) services.
For years, First Florida had used multiple IBM 3601 communications controllers to front-end an IBM 3090-based ATM network. It replaced them all with a fault-tolerant XA600 on-line transaction processor from Stratus Corp., Marlboro, Mass. This will enable the bank to add credit-card transaction authorization and processing to its in-house computer operations.
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First Florida had no intention of getting into POS until a major customer, the Kash & Karry supermarket chain, asked the bank to help them develop and implement a pilot POS project at four Tampa-area stores. The computer First Florida had installed to help run its ATM network was only using 30% of its CPU. And the company that had supplied the ATM applications software--Shared Financial Systems, Dallas--had an application software module that would fit the need perfectly.
"We didn't have too much difficulty deciding to help Kash & Karry establish and operate its pilot POS project," says Sam Triplett, First Florida's vice president and manager of telecommunications.
POS Pilots
Four pilot stores went on-line early in 1988. Kash & Karry plans a second wave of 50 supermarkets in west-central Florida. Long-range plans call for the devices in almost all the chain's 117 supermarkets in the state.
Pilot-store POS customers like being able to pay for groceries and drugs with debit cards, says Bonnie Van Overbeke, Kash & Karry vice president of MIS operations: "It's an important convenience to them. Both we and the bank will benefit from reductions in check-handling requirements and costs as POS transaction volumes increase. We look forward to completing negotiations with First Florida regarding ongoing costs relating to the ongoing operation of an expanded POS EFT network.
"there are two keys to getting customers to use the bank debit cards to purchase groceries: education and system reliability. If customers can't count on that checkout POS authorization terminal to function every time they try to make a purchase using bank cards, they are not going to use the system," she says.
Florida's statewide Honor debit-card transaction switching network, based in Orlando, has 11 member banks. First Florida is the first to use this interface between its proprietary ATM network and the Honor "switch behind the switch" computer linking all member ATM networks.
Too Much Work
The IBM 3601 controllers the bank had used could each support only five loops with a maximum of two ATMs connected to each. As new ATMs expanded MAX, the bank had to install more 3601s.
At the time of the decision to install the Stratus XA600, First Florida had 24 such front-end switches.
"Having to maintain and monitor 24 controllers was a network-management problem," Triplett says. "Every time we wanted to make software changes in our ATM operations, we had to cut and install 24 floppy disks. With the 3601s, we couldn't utilize IBM's highly efficient SDLC communications protocol. The loop concept left us vulnerable to ATM overdrafts. If customers decided to withdraw the maximum daily allotment from different ATMs attached to different loops, we had no way of controlling it.
"The Stratus concept of full hardware redundancy gives us systems with 32 megabytes of fully duplexed memory. The combination of the two hardware and software systems was substantially less costly than alternatives."
Both the Stratus operating system and Shared Financial Systems' ATM application software were written in COBOL (the commonly used programming language).
"We wanted the ability to go in and modify our software, if necessary, using readily available COBOL programmers," Triplett says.
Four A Month
Since installing its new controller, First Florida has been adding ATMs to MAX at a rate of four a month. The fault tolerance of the switch has drawn new financial institutions to the network.
First Florida has about 175 ATMs linked to the switch over dedicated 4800-baud lines. Of these, about 35 are owned by other banks, S&Ls, and credit unions. As MAX belongs to the Honor debit-card network, bank customers holding cards issued by any of the other 10 members, as well as other banks that have joined the network, can use MAX ATMs. And, since Honor joined CIRRUS and other national debit-card transaction-authorization networks, customers of banks outside Florida are on-line.
All bank debit-card transactions from any ATM in First Florida's MAX ATM network are routed first to the bank's Stratus for authorization and customer identification, via personal identification numbers (PINs). Information coded into a magnetic strip on the back of each card is communicated to the Stratus computer, which switches the authorization request and PIN to the bank's IBM 3090 host or to the Honor network.
The 3090 maintains account information on its own customers as well as on customers of other banks for which it processes data. Transaction messages need go no further. If the card being used was issued by a non-MAX bank, the message is automatically switched to the Honor computer for further transmission to the host of the issuing bank.
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