One small swipe for customers, one large improvement for Mobil - Mobil Oil Credit Corp. uses customer-activated terminals - Manufacturing

Communications News, May, 1992 by Sam Diamond

< parks to supermarkets and gas stations, customer initiated credit card transactions enhance the purchase experience for customers, increase throughput, reduce labor costs and provide valuable management control information. "The benefits of CATs are many and

< diverse," Travis says. "But the bottom line is that they boost sales for dealers and keep customers coming back for more because they appreciate the improved buying experience."

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