Manufacturing Industry

Virgin Atlantic Airways to enhance its frequent flyer programme

Airline Industry Information, Dec 23, 1999

AIRLINE INDUSTRY INFORMATION-(C)1997-2000 M2 COMMUNICATIONS LTD

Virgin Atlantic Airways has announced a series of enhancements to its frequent flyer programme.

The enhancements have been launched under the new name of `flying club` and include the introduction of three tiers of membership and new ways to earn miles, with the addition of 15 new reward partners.

Travellers need only fly once to become a `red` member, and then must earn ten tier points to become a `silver` member and 70 to achieve `gold` membership status.

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COPYRIGHT 1999 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning

 

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