Manufacturing Industry
United Airlines launches TV advertising campaign - Brief Article
Airline Industry Information, Jan 10, 2000
AIRLINE INDUSTRY INFORMATION-(C)1997-2000 M2 COMMUNICATIONS LTD
United Airlines launched a new advertising campaign on 8 January which features new 60- and 30-second TV spots to air during the NFL playoffs.
The campaign focusses on the airline`s staff and the word `united` to develop the theme of bringing people together, as well as the provision of a `better journey` for passengers.
The TV spots were produced by Fallon McElligott of Minneapolis.
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