Manufacturing Industry
Delta Air Lines' customers happy with web site - Brief Article
Airline Industry Information, June 9, 2000
AIRLINE INDUSTRY INFORMATION-(C)1997-2000 M2 COMMUNICATIONS LTD
A survey conducted by the NPD Group has found that Delta Air Lines' customers were satisfied with the carrier's web site.
Delta-air.com was apparently ranked number one for online user loyalty and satisfaction, as well as in intent to repurchase by online customers. Users also indicated a high level of satisfaction with their ability to find information, the web site's security controls and the up-dated nature of information provided at the site.
NPD Group's survey involved users of six US carriers including American Airlines, Continental Airlines, Delta Air Lines, United Airlines and US Airways.
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