Manufacturing Industry
NATS forced to apologise following sexist recruitment advertisement
Airline Industry Information, Sept 25, 2002
AIRLINE INDUSTRY INFORMATION-(C)1997-2002 M2 COMMUNICATIONS LTD
The UK's National Air Traffic Services (NATS) has been forced to apologise to staff following a controversial recruitment advertisement.
According to Personnel Today magazine, the advertisement - which was placed in this month's Loaded magazine - was entitled "Bird Watching". It showed a picture of two men leering and asked potential applicants to "imagine the bird you're talking to is a Boeing 747," adding "you have a rare knack for visualising information in 3D".
Prospect Union, which represents air traffic controllers, has sent a complaint to NATS, accusing the company of being sexist. NATS also received a number of complaints from employees - 25% of whom are female.
A spokesperson for NATS has stated that it hopes to recruit 130 new controllers in 2002, and the advertisement was an attempt to attract younger staff.
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