Manufacturing Industry
MAS plans to launch online ticket sales system
Airline Industry Information, July 3, 2003
AIRLINE INDUSTRY INFORMATION-(C)1997-2003 M2 COMMUNICATIONS LTD
Malaysian Airlines System (MAS) is planning to attract younger passengers to use its services by launching an online ticket sales system.
The airline is aiming to address the needs of younger travellers who prefer to buy tickets online. The managing director of MAS revealed the plans earlier this week, and speculated about the amount of young people travelling with the airline's domestic competitor Air Asia which has an online ticket purchasing system.
In May this year, the MAS board of directors approved a budget of up to MYR60m annually to outsource its information and communication technology needs.
((Comments on this story may be sent to aii.feedback@m2.com))
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