Manufacturing Industry
Spirit Airlines appoints new public relations company
Airline Industry Information, July 13, 2004
AIRLINE INDUSTRY INFORMATION-(C)1997-2004 M2 COMMUNICATIONS LTD
Low-cost carrier Spirit Airlines has appointed public relations company Cohn & Wolfe as its agency of record.
Cohn & Wolfe has been chosen to provide the US-based airline with a new brand strategy to attract both business and leisure customers while accelerating its national media relations campaign.
Spirit Airlines, established in 1990, flies to 16 US cities and operates 120 flights a day.
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COPYRIGHT 2004 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning
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