Manufacturing Industry
ASA to consider complaint made against Ryanair
Airline Industry Information, May 27, 2004
AIRLINE INDUSTRY INFORMATION-(C)1997-2004 M2 COMMUNICATIONS LTD
Firms in the UK may be prevented from advertising "free" deals if customers then face compulsory charges, such as taxes.
The UK's Advertising Standards Authority (ASA) is currently considering a complaint from the Passenger Shipping Association concerning a newspaper promotion by budget Irish airline Ryanair. The association - representing UK ferry operators - complained that as the deal did not include taxes it could not be described as a "giveaway".
The ASA is due to announce its decision on the complaint next month, reported Ananova.
((Comments on this story may be sent to aii.feedback@m2.com))
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