Manufacturing Industry
Online travel buyers choose airline tickets - report
Airline Industry Information, Feb 2, 2005
AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD
Travellers who buy over the Internet are more likely to buy airline tickets than to rent cars or make hotel reservations, according to a survey by BURST! Media.
The BURST! study, based on a survey of 3,500 adults who had travelled overnight at least once in the last six months, found that 79.3% of those who made online purchases bought airline tickets, while 67.7% booked hotel rooms on the web and only 37.5% rented cars online. In general, 43% of the respondents had made some type of travel-related purchase online.
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