Southwest Airlines offers fare deals through desktop icon

Airline Industry Information, Feb 28, 2005

AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD

Southwest Airlines has introduced a new way of informing customers about special offers on airfares.

The airline has made available a piece of free software called 'Ding!', which can be downloaded from its website at http://www.southwest.com. The software informs customers with a bell and a small desktop icon when new deals are available.

Starting Monday (28 February) exclusive deals will be offered though the Ding! software. The special fares will only be available for a limited period of time.

Ding! fares will be slightly cheaper than those offered through Southwest Airlines' weekly 'Click 'n Save' offers, which are publicised by e-mail, according to a spokesman for the company.

((Comments on this story may be sent to aii.feedback@m2.com))