Manufacturing Industry
Shanghai airport advertising contract won by JCDecaux
Airline Industry Information, Jan 27, 2005
AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD
French outdoor advertising group JCDecaux has reportedly received a 15-year contract involving two Shanghai airports.
JCDecaux Pearl & Dean, a unit of the company, has created a joint venture with Airports of Shanghai and media company Momentum to manage the interior and exterior advertising space of Shanghai Hongqiao Airport and Pudong International Airport, the company said.
The new company is 50% owned by Airports of Shanghai, 35% by JCDecaux Pearl & Dean and 15% by Momentum.
The contract represents an estimated EUR490m in revenues.
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