Delta Air Lines to cut fares - report

Airline Industry Information, Jan 4, 2005

AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD

Delta Air Lines will cut fares by as much as 60% in order to win back customers and avoid a bankruptcy filing, according to a report in Time magazine.

Delta has not published any specific fares, but it is reportedly to replicate the fare-cutting plan it started testing in Cincinnati last August, where the highest domestic fares were USD499 in economy class and USD599 in first class.

In addition, the carrier reportedly plans to introduce a new, simpler pricing structure and eliminate some requirements, such as Saturday-stay rules. The airline also plans to cut ticket-change fees from USD100 to USD50, reported Time and The Wall Street Journal, quoting unnamed sources.

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