Manufacturing Industry
Ryanair advert criticised
Airline Industry Information, July 18, 2005
AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD
An advertisement for Irish low-cost airline Ryanair, which appeared in London newspapers on Friday (15 July) and which refers to the London bombings of 7 July, has received over 100 complaints.
The advert features Winston Churchill saying: "We shall fly them to the beaches, we shall fly them to the hills, we shall fly them to London!", which is a play on words from a morale-boosting speech by Churchill during World War Two.
Consumers have complained that the advert is crass and offensive, or insensitive, coming so short after the attacks, said a spokesperson for the Advertising Standards Authority (ASA).
People should be encouraged to live their lives as normal and not to be defeated by terror, said a spokesperson for Ryanair in defence of the advert, adding that the carrier is trying to stimulate the tourism market to ensure that London keeps flying.
((Comments on this story may be sent to aii.feedback@m2.com))
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