Manufacturing Industry
United Airlines launches advertising campaign against American Airlines
Airline Industry Information, March 21, 2005
AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD
United Airlines is launching a new advertising campaign against its rival American Airlines.
The new campaign, starting in Chicago this week, targets American Airlines' decision to add more first-class seats to its aircraft, reducing leg room elsewhere. The ads carry such tag lines as "Fly American and you could kick yourself. Literally" and "The Straight Story on our Legroom vs. American".
The ads are part of a larger national campaign promoting United's Economy Plus section. Economy Plus features a 34- to 36-inch seat pitch, three to five inches more than the industry standard, although availability is limited.
((Comments on this story may be sent to aii.feedback@m2.com))
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
Most Popular Business Publications
Content provided in partnership with
