Delta Air Lines announces online sweepstakes

Airline Industry Information, March 7, 2005

AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD

Delta Air Lines is giving away vacations to New York and Florida through the Apples & Oranges Sweepstakes.

According to the airline, one grand prize winner will receive three nights for two at the W Hotel in New York City and also six days at a family beach home in Florida. The prize includes round-trip air transportation.

Customers can visit http://www.delta.com/hgtvsweepstakes to enter the sweepstakes until 31 March 2005 and the airline will also award 1,000 miles to individuals who enroll in the SkyMiles programme at the site.

According to Katie Roberts, Delta's Program Director of Customer Relationship Marketing, the promotion gives additional opportunities to reach new customers online.

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