Air France launches new corporate campaign in the US

Airline Industry Information, Oct 25, 2005

AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD

Air France is launching a new corporate campaign in the United States this month.

The airline has said that this new campaign will be featured in major US newspapers including The Wall Street Journal, The Washington Post and The New York Times.

Additionally, Air France said that it has increased both its number of transatlantic flights and US cities served, as a result of agreements with its three US airline partners Delta, Northwest and Continental.

Marie-Joseph Male, Air France vice president and general manager USA, has said that the US is the airline's largest market outside of France and it is enthusiastic about the targeted campaign that points out the airline's key benefits and global reach directly. The airline claims that the corporate media campaign complements a brand-product campaign, highlighting the comfort in its new cabins, the scope of its global network and the customer-focused attitude of its on-board and ground staff.

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