Manufacturing Industry
GOL unveils new visual identity of VARIG
Airline Industry Information, Oct 24, 2007
AIRLINE INDUSTRY INFORMATION-(C)1997-2007 M2 COMMUNICATIONS LTD
Brazil's GOL Linhas Aereas Inteligentes SA (NYSE: GOL) (Bovespa: GOLL4), the parent company of GOL Transportes Aereos SA and VRG Linhas Aereas SA, has unveiled the new visual identity of VARIG, the brand operated by VRG.
GOL said the initial changes in the visual identity are based on a new logo: orange surrounded by blue with waves that simulate the aerodynamics of an aircraft during flight. Additionally these lines appear in the exterior design painted on the aircraft, on the cabin crew's uniforms, and in all of VRG's airport terminals.
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