Manufacturing Industry
JetBlue signs deals with Hollywood studios and the Broadway Channel for in-flight entertainment
Airline Industry Information, June 3, 2008
AIRLINE INDUSTRY INFORMATION-(C)1997-2008 M2 COMMUNICATIONS LTD
JetBlue Airways (Nasdaq:JBLU) has entered into multi-year agreements with six major Hollywood studios to launch a new premium in-flight movie channel offering.
JetBlue Features will make available six first-run movie titles each month from studios including Disney, FOX, NBC Universal, Paramount Pictures, Sony Pictures and Warner Bros.
Customers will be charged a fee of USD5.
Separately, JetBlue has formed a partnership with The Broadway Channel to provide free access to content featuring behind-the-scenes rehearsals, interviews and exclusive coverage of opening nights from Broadway, Off-Broadway and Las Vegas productions.
((Comments on this story may be sent to aii.feedback@m2.com))
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