TrueBlue points service launched by JetBlue Airways

Airline Industry Information,  March 4, 2008  

• E-mail
• Print
• Link

AIRLINE INDUSTRY INFORMATION-(C)1997-2008 M2 COMMUNICATIONS LTD

The launch of a Buy TrueBlue Points service has been announced by JetBlue Airways Corporation (NasdaqGS:JBLU) which will allow members of the carrier's customer loyalty programme, TrueBlue, to earn free travel.

The new service forms part of an agreement with Points International Ltd (OTC BB:PTSEF.OB), the owner and operator of reward-management portal, Points.com, and enables TrueBlue members to buy points for themselves or give points to other members via Points.com's points purchase platform.

The airline said that Points International will take a lead role in the operation, marketing and commercial transaction support for the Buy TrueBlue Points service. The new service will be available to members when they log in to TrueBlue.

((Comments on this story may be sent to aii.feedback@m2.com))

COPYRIGHT 2008 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning