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JetBlue selects Attensity to analyse customer feedback

Airline Industry Information, Oct 29, 2008

AIRLINE INDUSTRY INFORMATION-(C)1997-2008 M2 COMMUNICATIONS LTD

Attensity, a provider of text analytics software for First Person Intelligence, has announced that JetBlue Airways (NASDAQ:JBLU) has chosen its Voice of the Customer (VoC) software solution.

JetBlue will use the software to analyse customer feedback from unstructured text formats including call centre notes, e-mail messages, weblogs and other customer communications.

The airline is currently deploying the software in its customer service organisation following a successful pilot project. JetBlue customer service analysts will use the solutions to cull insights and actions from customer feedback.

VOC utilises Attensity's Exhaustive Extraction technology in order to identify facts, opinions, requests, trends and trouble spots from unstructured texts.

((Comments on this story may be sent to aii.feedback@m2.com))

COPYRIGHT 2008 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning
 

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