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Industry: Email Alert RSS FeedIBM unveils new CRM services offering
Corporate IT Update, Dec 14, 2001
CORPORATE IT UPDATE-(C)1995-2001 M2 COMMUNICATIONS LTD
IBM has launched a new CRM service aimed at providing customers with a method of accelerating and reducing the risk of any planned CRM implementation.
The new offering is called IBM CRM Management Services and is specifically tailored for mid-to-large size enterprises. IBM is also building a Siebel-based CRM system for its own sales and support operations.
The new services offering comes in response to a report recently issued from the IDC claiming that the worldwide market for CRM operations management is expected to grow to USD82.7bn by 2005.
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IBM CRM Management Services are available in the United States and will be available in Europe in the second quarter of 2002.
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