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Industry: Email Alert RSS FeedGartner examines multichannel marketing strategies
Corporate IT Update, July 10, 2002
CORPORATE IT UPDATE-(C)1995-2002 M2 COMMUNICATIONS LTD
A new study has been conducted by research and advisory firm Gartner looking at multichannel retailing in the US and Europe.
Approximately 75% of all those taking part in the survey claimed that they either already have a multichannel marketing strategy or were planning to implement one. Gartner also found that 45% of those with a web site intend to replace, re-engineer or improve their site while 39% planned to focus on point-of-sale systems, database management systems and in-store systems.
The survey polled 375 companies between September 2001 and December 2001.
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