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Cable World, March 10, 2003
Byline: JONATHAN BLUM, KAGAN
While foreign-language content is a significant niche, serving that niche is going to take some finesse. A look at Hispanic viewers shows a range of language preferences, with 33% of English-dominant urban Hispanics preferring Spanish programming, while more than 47% of Spanish-dominant urban Hispanics want the same offering. Those figures factor in the roughly one-third of viewers who have no preference, raising the interesting spector of bilingual services that can serve both sides of this market.
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For more on new programming services, see "Cable Program Investor" at www.kagan.com/cw.
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