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Cable World, March 12, 2001
EXCITING NEWS
@Home have struck a deal to deliver a daily multimedia news feed to the @Home broadband audience, providing subscribers access to news stories updated hourly. MSNBC.com will provide high-speed streaming video with the latest content from NBC News, including clips from Today, Dateline, Nightly Sports, as well as offerings from MSNBC Cable.
YOU'VE GOT ADS
Feel as if you can't escape those America Online 6.0 television ads? You probably can't. AOL's ad spending increased 68% in the first 11 months of 2000 and may still be rising. The Net giant's ad budget jumped to $118M last year, more than double the previous year. In one recent period, AOL or AOL Time Warner commercials aired every 15 minutes on CNN; which is owned by the company.
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COX GOES EXPRESS
Cox Communications customers in Orange County, Calif., can now order digital cable packages over the Internet through HBO.com and HBO Express, the premium network's online ordering service. Cox is the latest to sign up for the service, which is used by AT&T New England, Time Warner Memphis and DISH Network.
CXO UnpluggedSmart Business interviews on BNET
See and hear how senior level executives across the Asia Pacific are developing smart business ideas across a variety of sectors. The focus is on the future, and on how businesses need to evolve.
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