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Cable World, April 2, 2001
Total Day Basic Cable Ratings (4th Quarter 2000)
Basic cable generates ratings about 32% higher among black households and 21% and 13% higher among black women and men 18-49, respectively, than among whites. The disparities between blacks and whites vary widely by cable network with WGN again showing the greatest difference ( 185%) this year. BET usually leads in this category, but the tack of reportable white ratings makes it impossible to evaluate this season. Seven cable networks did not meet Nielsen's minimum reporting standards for black and white household ratings -- BET, CMT, GAC, Golf Channel, Speedvision and The Health Network.
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Top 20 Primetime Programs Among Black Households (4th Quarter 2000)
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Premium TV Broadband Census (all figures in millions of units)
Network 12/99 2000 Net 12 mo. chg. HBO Cable 19.725 0.350 1.8% HBO C-band 0.470 (0.070) (14.9%) HBO DBS 4.135 0.490 11.9% HBO Subtotal 24.330 0.770 3.2% Cinemax Cable 8.165 0.160 3.2% Cinemax C-band 0.310 (0.060) (19.4%) Cinemax DBS 2.925 0.275 9.4% Cinemax Subtotal 11.400 0.375 3.3% HBO/Cinemax Total 35.730 1.145 3.2% Showtime Cable 7.925 1.141 14.4% Showtime C-band 0.375 (0.089) (23.7%) Showtime DBS 2.800 0.655 23.4% Showtime Subtotal 11.100 1.707 15.4% TMC Cable 4.450 1.207 27.1% TMC C-band 0.300 (0.059) (19.7%) TMC DBS 2.475 0.781 31.6% TMC Subtotal 7.225 1.929 26.7% Flix Cable 2.350 0.345 14.7% Flix C-band 0.300 (0.065) (21.7%) Flix DBS 2.212 1.008 45.6% Flix Subtotal 4.862 1.288 26.5% Showtime/TMC/Flix Total(*) 23.187 4.924 21.2% Starz! Cable 5.900 0.650 11.0% Starz! C-band 0.350 (0.060) (17.1%) Starz! DBS 3.730 0.870 23.3% Starz! Subtotal 9.980 1.460 14.6% Encore Cable 8.500 0.800 9.4% Encore C-band 0.220 (0.060) (27.3%) Encore DBS 4.900 1.000 20.4% Encore Subtotal 13.620 1.740 12.8% Starz!/Encore Total(*) 23.600 3.200 13.6% Disney Basic Cable 41.500 12.500 30.1% Disney Tier/Pay Units 1.600 (1.600) (100.0%) Disney Cable Subtotal 43.100 10.900 25.3% Disney C-band 0.380 (0.060) (15.8%) Disney DBS 9.975 4.025 40.4% Disney Total 53.455 14.865 27.8% Sundance Cable 1.910 1.293 67.7% Sundance C-band 0.274 (0.008) (2.9%) Sundance DBS 3.312 2.559 77.3% Sundance Total 5.406 3.844 699.0% Playboy Cable 0.110 (0.013) (11.8%) Playboy C-band 0.042 (0.005) (11.9%) Playboy DBS 0.290 0.050 17.2% Playboy Total 0.442 0.032 7.2%
(*) Totals for these divisions are included for reference only and may include both full-price and discounted units and are therefore not fully equivalent,
SOURCE: [C] 2001 Paul Kagan Associates, The Pay TV Newsletter; Feb. 28, 2001
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