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Cable World, April 17, 2000
Cable & Pay TV Census - March
March 1999 - 2000
1999 2000 2001(*) Units
U.S. TV households 99.75 101.10 102.25 1.3
(TVHH) (mil.)
Homes passed by
cable 95.85 96.85 97.85 1.0
Basic cable subs 66.20 67.35 68.30 1.1
Pay units (excl. 48.65 50.00 51.18 1.4
mimipay)
Local cable ad homes 62.15 64.15 65.74 2.0
Minipay subs 8.78 9.83 10.70 1.1
VCR homes 82.78 84.68 86.58 1.9
SMATV subs 1.39 1.47 1.54 0.1
Analog MMDS subs 0.82 0.69 0.55 (0.1)
Digital MMDS subs 0.08 0.11 0.13 0.0
Total MMDS subs 0.90 0.79 0.67 (0.1)
C-band subs 1.73 1.44 1.08 (0.3)
DBS subs 9.09 10.97 12.39 1.9
Homes passed % of 96.09% 95.80% 95.70%
TVHH
Cable subs % of TVHH 66.37% 66.62% 66.80%
VCR homes % TVHH 82.98% 83.75% 84.67%
Cable subs % of 69.07% 69.54% 69.80%
homes passed
Pay units % of cable 73.49% 74.24% 74.93%
subs
Change
Percent
U.S. TV households 1.4%
(TVHH) (mil.)
Homes passed by 1.0%
cable
Basic cable subs 1.7%
Pay units (excl. 2.8%
mimipay)
Local cable ad homes 3.2%
Minipay subs 12.0%
VCR homes 2.3%
SMATV subs 5.6%
Analog MMDS subs (16.1%)
Digital MMDS subs 28.0%
Total MMDS subs (12.1%)
C-band subs (17.2%)
DBS subs 20.6%
Homes passed % of
TVHH
Cable subs % of TVHH
VCR homes % TVHH
Cable subs % of
homes passed
Pay units % of cable
subs
(*) Projected
SOURCE: Paul Kagan Associates Inc.
The Outlook for Cable in the United States
1999E 2001E 2002E
Home Passed by Cable
(mil) 96.1 98.1 99.0
Cable Households (mil) 66.5 68.8 70.0
Cable Penetration
of Homes Passed 69.2 70.1 70.7
Pay Cable Units (mil) 49.0 51.6 52.8
Basic Cable Sub
Revenues (mil) $23,541.0 $28,483.0 $31,332.0
Pay Cable Sub
revenues (mil) $45,057.0 $5,263.0 $5,386.0
Total Sub Spending
(mil) $428,598.0 $33,746.0 $36,718.0
Addressable Household
(mil) 35.2 40.3 42.0
Pay-Per-View Movie
Spending (mil) $501.0 $653.0 $730.0
Pay-Per-View Event
Spending (mil) $300.0 $351.0 $370.0
Total Pay-Per-View
Spending (mil) $801.0 $1,003.0 $1,003.0
1999-2003
2003E %CAGR
Home Passed by Cable
(mil) 100.0 1.0
Cable Households (mil) 71.4 1.8
Cable Penetration
of Homes Passed 71.4 0.8
Pay Cable Units (mil) 54.3 2.8
Basic Cable Sub
Revenues (mil) $34,52.0 9.9
Pay Cable Sub
revenues (mil) $5,539.0 2.4
Total Sub Spending
(mil) $40,068.0 8.7
Addressable Household
(mil) 44.3 6.6
Pay-Per-View Movie
Spending (mil) $840.0 14.3
Pay-Per-View Event
Spending (mil) $394.0 13.9
Total Pay-Per-View
Spending (mil) $1,234.0 14.2
E-estimated
SOURCE: Schroders, Wilkofsky Gruen Associates
COPYRIGHT 2000 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.
COPYRIGHT 2003 Gale Group
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