BRIEFS

Cable World, Oct 14, 2002

IN DEMAND SPICES UP PPV WITH GINGER ALE PROMO

In Demand, the leading pay-per-view and video-on-demand provider, is teaming up with Seagram's Ginger Ale on a holiday season Ho Ho Home Movies promotion designed to raise awareness of PPV and VOD and boost buy rates. From Oct. 15 through Jan. 31, Seagram's will promote a $4 In Demand movie pass offer on packaging and through 25,000 point-of-sale displays nationally at grocery, convenience and mass merchandiser stores. In Demand will promote the campaign in television, radio and print advertising.

TBS GIVES A WINK TO ITS COLLEGE FOOTBALL COVERAGE

TBS Superstation will enhance its Big Play Saturday Pac 10 and Big 12 college football television package by enabling football fans with Wink-enabled set-top boxes the ability to access continuously updated content. The interactive content will include statistics from the on-air game, top 25 scores and top 25 rankings from around the country.

HOT STUFF FOR NCTC

The National Cable Television Cooperative signed a deal that will allow member systems to launch the Erotic Networks' adult pay-television networks, including Pleasure, the Erotic Network, Erotic Television Clips and Extasy. Erotic Networks, owned by New Frontier Media, is the only adult-entertainment provider to make a deal with the NCTC.

MORE CATFIGHTS ON SOAPNET

SoapNet acquired the exclusive broadcast rights to the classic prime-time soap opera Dynasty from Twentieth Television. Dynasty will begin airing Nov. 4 on weekdays at 10 a.m. and in a Sunday marathon from 1 a.m. to 6 a.m.

DISCOVERY HD ADDS IMAX

Discovery HD Theater will telecast three Imax films this fall: Africa's Elephant Kingdom, The Human Body and Wildfire. The films are Discovery productions. The deal marks the first transfer of a large-format Imax film directly into a high-definition 1080i format.

IT'S DOCS ON MONDAYS

Sundance Channel in March will launch a noon-to-midnight documentary block on Mondays called DOCday. A premiere film will air at 9 p.m. The channel last week said it acquired ten documentaries from Films Transit International.