Deep Local Roots in Seattle

Cable World,  July 11, 2005  

• E-mail
• Print
• Link

By Simon Applebaum

One of Comcast's latest attractions for its 350,000 VOD customers in Seattle hits very close to home. Comcast is presenting exclusively to its on- demand customers in the area the new movie The Immigrant Garden, which was shot 100 miles southwest of Seattle last year.

The story of a teenage girl's coming of age in the West of 1910, The Immigrant Garden bypassed local theatrical release and festival appearances and is being offered by Comcast for $1.99 per view, $2 off the usual price of first- run VOD films.

Immigrant Garden producer C. Tad Devlin, whose credits include When a Man Loves a Woman and Sleeping With the Enemy, began discussing an on-demand premiere with Comcast last fall. "Devlin's a well-known producer who lives here and was having a hard time getting distribution," says Comcast Seattle marketing VP Tom Pierce. "This was a homegrown product. It was logical for us to jump in and show it."

Comcast recorded 847 views of The Immigrant Garden in the 10 days since its June premiere. The buy rate is far behind other first-run movies, but compared to other local VOD programming choices, "it's doing very well," Pierce says. The film eventually may be available on other Comcast systems, he adds.

[Copyright 2005 Access Intelligence, LLC. All rights reserved.]

COPYRIGHT 2005 Access Intelligence, LLC
COPYRIGHT 2008 Gale, Cengage Learning