CTAM Summit List of Sessions

Cable World,  July 18, 2005  

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2005 CTAM Summit

Sunday, July 24, 2005

6:30 AM-3:00 PM

Golf Tournament Scotland Run Golf Course

Sponsored by: MTV Networks, BET, Playboy TV Networks, QVC, Turner Broadcasting System, Inc., TV One, World Wrestling Entertainment, Comcast Media Center

10:00 -5:30 PM

Summit Center Ring Open Hall B

Registration Open Hall B Business Center Open Hall B

Sponsored by: Tribune Media Services

Ice Cream/Beverage Cart Hall B

Sponsored by: The History Channel

Massage Chairs Open Hall B

Sponsored by: A&E

4:00 PM-5:00 PM

International and New Attendee Reception 204A

Sponsored by: NDS by invitation

5:00 PM-6:00 PM

22nd Annual Mark Awards Presentation: A Celebration of AchievementHall B

Sponsored by: Hallmark Movie Channel, HBO, The History Channel, Lifetime Television and Showtime Networks, Inc.

6:00 PM-7:00 PM

Mark Awards Gallery Opening and Reception Hall B

Sponsored by: Hallmark Movie Channel, HBO, The History Channel, Lifetime Television and Showtime Networks, Inc.

9:00 PM-12:00 AM

Sunday Night Party TBD

Sponsored by: MTV Networks and BET

Monday, July 25, 2005

7:30 AM-9:00 AM

Summit Center Ring Open Hall B

7:30 AM-5:30 PM

Registration Open Hall B

Mark Awards Gallery Open Hall B

Sponsored by: Hallmark Movie Channel, HBO, The History Channel, Lifetime Television and Showtime Networks, Inc.

Business Center Open Hall B

Sponsored by: Tribune Media Services

7:30 AM-9:00 AM

Morning Coffee Exhibit Hall B

Sponsored by: NBC Universal Cable

Massage Chairs Open Exhibit Hall B

Sponsored by: A&E

Digital Knockouts Open

7:30 AM-8:45 AM

International Marketing - Secrets of Slipping a Competitive Punch. Hall B - Theater 1

You think your competition is tough? Come and get some competitive training tips from those who have been waging marketing wars in highly-charged competitive donnybrooks for years - and succeeding. You'll hear some powerful examples from different areas of the globe that can help you move more competitively in the months and years go come.

Speakers:

Mike Losier, SVP, marketing & sales, Jupiter Telecommunications (J:COM)

Michael Lee, VP, strategy & development, Rogers Cable Communications

Jude Blake, chief marketing officer/EVP, consumer markets, Cablecom, GmbH

Fernando Ojeda Gonzalez-Posada, GM, clients & services, ONO

Moderator: Nimrod J. Kovacs, chairman, UPC Central Europe Group

9:00 AM-10:00 AM

Keynote Session Hall B

Host:

Sean R. H. Bratches, Summit Co-Chair, president, Disney and ESPN Media Networks, affiliate sales and marketing

Dave Watson, EVP, operations, Comcast Cable Communications

Keynote: Shelly Lazarus, chairman/CEO, Ogilvy & Mather Worldwide

10:00-10:30 AM

Summit Center Ring Open Hall B

Coffee Break Hall B

Sponsored by: NBC Universal Cable

Massage Chairs Open Hall B

Sponsored by: A&E

Digital Knockouts Open Hall B

10:30-11:15 AM

Keynote Session Hall B Jon Bon Jovi

11:15-11:45 AM

Summit Center Ring Open Hall B

Coffee Break Hall B

Sponsored by: NBC Universal Cable

Massage Chairs Open Hall B

Sponsored by: A&E

Digital Knockouts Open

11:45-12:30

Track Keynotes

11:45-12:30

Big Ideas for Fiercely Competitive Marketing 103C

Underwritten by the CTAM Educational Foundation

Prepare for the fight ... you're in for. Harvard Business School Associate Professor Youngme Moon shares innovative consumer marketing insights gained from research on companies ranging from Microsoft to DoCoMo who have succeeded in intensely competitive markets. At HBS, she teaches the Consumer Marketing elective in the MBA program. Professor Moon taught at CTAM U. on Consumer Marketing Strategy and Strategic Marketing Management. She has received the HBS Student Association Award for teaching excellence; she is also the two- time recipient of the Hellman Faculty Fellowship, which is awarded annually to a junior faculty member who has achieved distinction in research. Professor Moon received her Ph.D. from Stanford University. She holds an M.A. from Stanford University, and a B.A. from Yale University.

Audience: MSO Marketers; all levels, with advanced appeal

Host: Julie Simon, VP, video product management, Time Warner Cable

Instructor: Dr. Youngme Moon, associate professor, Harvard Business School

11:45-12:30

Integrated Marketing Today: The One-Two Punch of Traditional and New Media 103AB

What is Integrated Marketing (really...)? Find out how to drill down and reach across multiple platforms to promote your marquis products, build partnerships, get more from your investment -- and even make money. Peter Sealey, former Chief Marketing Officer of The Coca Cola Company and currently CEO and founder of the Los Altos Group Inc. and Adjunct Professor of Marketing at the Haas School of Business of the University of California - Berkeley, will share his savvy perspective on making integrated marketing pay off. As a professor and consultant today, Sealey is working with clients such as Sony, Anheuser Busch and others, to help companies combine traditional and new media - and look to the future of marketing - to win competitive battles.