Content provided in partnership with
Technology Industry
Industry: Email Alert RSS FeedThe Name Game
Cable World, July 14, 2003
Byline: IAN OLGEIRSON, KAGAN
- Most Popular Articles in Technology
- An overview of continuous data protection
- Why all those current ratings?
- Many countries now have a mobile penetration rate above 100%, report says
- The Tata Group's big telecom gamble: VSNL's recent acquisition of Tyco ...
- MEASURING BANK BRANCH EFFICIENCY USING DATA ENVELOPMENT ANALYSIS: MANAGERIAL ...
- More »
The interruption of brand identity can prove costly, particularly in a crowded lineup where it takes viewers time to find a channel or to come back after favorite programming is discontinued. ABC Family provides a good example of the impact on ratings as the channel progressed from Family to Fox Family to ABC Family, alienating viewers along the way. The ratings have posted a mild rebound since the procession of changes began in 1998. Even though Spike TV (formerly TNN and The Nashville Network) has always catered to a male demographic with testosterone-driven lineups, the rebranding process will require adroit navigation and patience.
COPYRIGHT 2003 Access Intelligence, LLC
COPYRIGHT 2008 Gale, Cengage Learning
Find Research Guides for:
Find Featured Titles for: Business
- Academy of Marketing Science Review
- Accounting Historians Journal, The
- Accounting History
- AgExporter
- Agricultural Research
- Agricultural and Resource Economics Review
- Air Force Comptroller
- Air Safety Week
- Airline Industry Information
- American Demographics
- American Journal of Potato Research
- Architectural Review, The
- Asian Economic News
- Entrepreneur
Most Popular Articles in Technology
- An overview of continuous data protection
- Why all those current ratings?
- Many countries now have a mobile penetration rate above 100%, report says
- The Tata Group's big telecom gamble: VSNL's recent acquisition of Tyco ...
- MEASURING BANK BRANCH EFFICIENCY USING DATA ENVELOPMENT ANALYSIS: MANAGERIAL ...
- More »