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Industry: Email Alert RSS FeedEngineering Price Cuts
Cable World, July 21, 2003
Byline: IAN OLGEIRSON, KAGAN
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Leading the list of the notable aspects of Charter's order for the BMC boxes is the price. Engineers have ratcheted down the price of the box, which combines PC-like specs with traditional set-top functionality, a high-speed modem and a hard drive for around $500. Even with the rapid decline in the sector, pricing remains the largest hurdle to the broad deployment of DVR-enabled set-tops. However, as average list prices move to and then below the $400 level, it promises to become secondary, obscured by the expected jump in customer satisfaction.
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