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'Nip/Tuck' Promo Lifts Affiliates

Cable World, August 11, 2003

Byline: SHIRLEY BRADY

Nip/Tuck isn't just delivering ratings for FX; it's also got cable affiliates hitting some good numbers.

The cutting-edge plastic surgery-focused show has been the No. 1 show on basic cable Tuesday nights for three straight weeks. And Fox Cable's Nip/Tuck sweepstakes for cable affiliates - which promises to "give your system a lift" with prizes including a "miracle makeover in Miami" hotel/spa package worth $4,500 - is also a big hit.

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The promotion has prompted 35 million cable subscribers to enter the sweepstakes since launching July 15, and it doesn't wrap up til Sept. 23. It is the third leg of the first-ever FX Originals Promotion, which rewards affiliates for running the Nip/Tuck campaign plus others promoting The Shield (a promo which ran from Jan. 1 to March 25) and the recently canceled Lucky (April 1 to July 1).

Fox Cable Networks Group SVP of affiliate marketing Janice Arouh deems the 35 million sell-in result to date "a solid success," although she'd love it to hit a benchmark set by the most recent NASCAR promotion.

"Our last Road to the Winston franchise promotion - confirmed participating subs - was 50 million subscribers," says Arouh. "I deem that an extraordinary success, because it is a time-locked promotion, and affiliates sell out that inventory like there's no tomorrow and they're making some incremental revenue on the NASCAR franchise."

Technology Industry

'Nip/Tuck' Promo Lifts Affiliates

Cable World, August 11, 2003

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