Picking Up Where the Wright Bros. Left Off

Cable World, Sept 8, 2003

Norm Pytel Director of ad sales

Pytel's career in cable ad sales began in 1989 with Continental Cablevision, and he joined TWC in 1999. He earned his degree in marketing and advertising from Bowling Green State University.

TIME WARNER CABLE

DAYTON

THE BASICS

EMPLOYEES: 970

HOMES PASSED: 705,500

MILES OF PLANT: 9,776

PERCENT UPGRADED: 97% to 750 MHz

BASIC SUBSCRIBERS: 430,700 in Western Ohio

BASIC PENETRATION: 61%

LIMITED BASIC RATE: $9.70 for 23 channels

EXPANDED BASIC RATE: $40.95 for 75 channels

DIGITAL SUBSCRIBERS: 129,100 in Western Ohio

DIGITAL PENETRATION: 30%

DIGITAL RATES: $47.90 to $123.95; digital movie and sports tiers are $6.95 each

HSD SUBSCRIBERS: 77,200 in Western Ohio

HSD PENETRATION: 18%

HSD RATE: From $44.95 (depends on ISP)

DVR RATE: $4.95 or $9.95 (depends on level of service)

VOD RATE: Movies: $3.95 new releases, $9.95 adult, SVOD $6.95 with premium channel subscription

HOME NETWORKING RATE: $14.95 for wireless network (up to four computers)

HDTV BOXES: $6.95/month

AD INSERTIONS: 42 channels

SOURCE: TIME WARNER CABLE

Time Warner Cable Dayton Scarborough Research Profile

Comparison of consumers in Time Warner Cable's Dayton service area to the top 75 market average.