Marketing & Advertising: Briefs

Cable World, Sept 11, 2000

TOTAL RECALL

When it comes to remembering commercials on primetime TV, female viewers age 18-34 and male viewers age 35-54 have the keenest recall. New analysis of recall study data, gathered from a national telephone survey of more than 17,000 adults age 18 plus, was recently released by the Cable-television Advertising Bureau (CAB). Among female adults surveyed, 18-34-year-olds indexed highest on recalling primetime commercials, followed by 35-54-year-olds and those aged 55 and older. Among men who responded, 35-54-year-olds ranked first, followed by 18-34-year-olds and those 55 and older.

UNIVERSAL GOES TO REPLAY

Universal Pictures announced it will promote its new movies and deliver "brand messaging" through personal television service provider Replay TV. Universal will use Replay TV as an outlet for distributing exclusive editorial and theatrical content and home video previews.

TIVO SEES STARZ

Starz Encore has been chosen to launch all on-air promotional announcements for personal TV provider TiVo's Ipreview. Starting immediately, the TiVo technology enables instant recording of all movies featured in Starz Encore's spots. Starz Encore's 12 movie channels are the first to include the interactive Ipreview feature in all their promotions.