The Laggard

Cable World, Oct 13, 2003

Byline: IAN OLGEIRSON, KAGAN

Trio's benchmark metrics logically lag well behind the industry averages, particularly concerning its still-developing cash flow margins. The upstart is miles away from breakeven with a net advertising revenue per sub calculation that is just 14% of the average. However, while sister network News-world International has been flying low under the radar, Trio has spent fluidly to raise awareness with both consumers and cable operators. Its odd mix of programming could confuse viewers, but the strategy of producing an edgy lineup has the potential to lift the network above the din in a 200-channel universe.

HOW TRIO STACKS UP