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Industry: Email Alert RSS FeedPlaying Against History
Cable World, Nov 4, 2002
Byline: JONATHAN BLUM, KAGAN
It could be a tough season for ESPN and the NBA. ESPN also carries much of the NHL regular season, and both leagues have seen better days. The NBA's average ratings dropped by half since hitting its peak in the Michael Jordan era, while the NHL has equal or worse declines.
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For more sports data, see "Media Sports Business" at www.kagan.com.
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