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Playing With Food

Cable World, Nov 4, 2002

Food giant Conagra is taking a bite out of the Food Network. Animated characters will be part of promotions for Conagra's Chef Boyardee and Kid Cuisine brands. Johnny Bravo, Samurai Jack, the Powerpuff Girls and Ed, Edd n Eddy will be featured on 22 million cans of Chef Boyardee pasta as part of Cartoon Food Bash 2002 this month.

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In January, Dexter and the Powerpuff Girls will be featured on 5 million Kid Cuisine frozen food packages as part of a Super Power vs. Brain Power promotion. Special Kid Cuisine meals reflecting the tastes of Dexter and the Powerpuff Girls are being created for a limited time as part of the promotion. Terms of the deal were not disclosed.

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