BRAVO!

Cable World,  Nov 11, 2002  

• E-mail
• Print
• Link

Byline: JONATHAN BLUM, KAGAN

NBC's purchase of Bravo was expensive: At 21.9 times the cash flow it was the fourth-priciest cable content deal ever behind Vivendi's take out of USA. This high value not only signals NBC's growing cable ambitions, it also flags the increased interest in cable overall. Investors expect more deals to follow: Crown Media, the only pure-play cable net stock, jumped to the $5.50 range from around $1, following news of the Bravo sale.

BRAVO BRIGHTENS NBC'S FUTURE PROJECTIONS OF BRAVO'S PERFORMANCE

For a complete breakdown of the Bravo transaction and its implications for the broader market, see "Kagan Media Money" at www.kagan.com.

COPYRIGHT 2002 Access Intelligence, LLC
COPYRIGHT 2008 Gale, Cengage Learning