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Steven Spielberg's miniseries Taken continued to power Sci Fi Channel's prime-time ratings in its second week. Episodes six though nine averaged a 4.0 rating, down a hair from the first week's 4.1, but the network's prime-time rating rose to 3.2 from 2.8, which was the highest of any cable network that week. The season finale of HBO's The Sopranos drew 12.5 million viewers, down from the season premiere's 13.4 million, but it was still the most-watched show on broadcast or cable that night.

Hughes to Cut DSL Service

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Hughes Electronics Corp. plans to shut down its digital subscriber line business, DirecTV Broadband, within the next three months due to its lack of profitability, according to a company announcement on Friday. Hughes still expects to continue offering its satellite broadband service DirecWay.

Nat Geo Pounds N.Y. Pavement

National Geographic Channel, launching Dec. 18 in New York City on Time Warner Cable's Channel 65, begins a $1.5 million, 20-week tune-in campaign later this month. New Yorker-on-the-street ads on spot broadcast and cable and radio highlight the show Taboo to draw viewers to the channel, according to Steve Schiffman, EVP of marketing and new media. Nat Geo is also running ads in movie theaters.

Addenda

U.S. Sen. Trent Lott says he is discussing with BET chairman Bob Johnson an hourlong TV appearance this week as part of his apology for saying the country would have been better off if then-segregationist Strom Thurmond had been elected president in 1948.... Viacom says CBS will spike all HD programming starting next year unless the FCC adopts the broadcast flag, a piece of code that prevents the retransmission of digital content over the Internet.... Ann Montgomery starts work this week as regional SVP for Comcast Cable's new South Mountain region, with responsibility for 1 million subs in Texas, Arizona and New Mexico.... Banyan Productions is shooting a pilot next month for a proposed AMC series featuring a female filmmaking tutor.... BBC America begins production on Ground Force America, a U.S. version of the popular U.K. series, in February.... The Discovery Channel this week begins shooting undersea footage of a WW2 Japanese midget submarine discovered off Hawaii for a series to air in '03.... Cavalcade of Sports Media is planning to launch the Bollywood Channel, a 24/7 TV service aimed at fans of Indian entertainment, in the first quarter.... Lifetime canceled For the People. Unseen episodes of the new drama will air through February.... BigBand Networks racked up another deployment of its Broadband Multimedia-Service Router, inking a deal with Knology.... The staff of Cable World wishes our readers Happy Holidays and a prosperous New Year. This is the last issue of 2002. Our next issue will be published on January 6, 2003.

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Cable World, Dec 16, 2002

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