Technology Industry
Industry: Email Alert RSS FeedValueVision international has entered into a 10-year licensing agreement with NBC to rebrand its ValueVision home shopping network and companion web site with an NBC identity
Cable World, Nov 27, 2000
* ValueVision International has entered into a 10-year licensing agreement with NBC to rebrand its ValueVision home shopping network and companion Web site with an NBC identity. The rebranding, set to launch in the spring, includes on-air and online cross-promotion and joint merchandising for the two networks.
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