UK hard discounters face perception problem - Food Industry Report - public wary of quality at food discounters

Eurofood, Nov 21, 2002

Mintel says unless discounters are able to win over greater proportions of those in the convenience-orientated consumer groups, there seems little prospect of discounters significantly increasing their national market penetration.

Unless, and until, it becomes fashionable to shop at discounters, they will mainly appeal to those that are primarily driven by economic necessity, it says.