Why Worry?

Entrepreneur,  Oct, 2001  by Megan Reilly

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SMALL-BUSINESS owners are worried about different aspects of financial management than people who acquired their wealth from stock options or through inheritances. And all three wealth groups have different financial worries than the general population. Here are three of their top concerns:

                    Maintaining/Increasing  Managing Investments
                            Wealth

Small Business               68%                    56%
Stock Options                47%                    34%
Inheritance
General Population           33%                     8%



                    Reducing Loans and
                           Debt

Small Business             43%
Stock Options              25%
Inheritance
General Population         64%



SOURCE: HNW Wealth Plus

Note: Table made from bar graph
Gimme Cookie!

SMALL COMPANIES lag behind large corporations in implementing
personalization techniques such as cookies on their consumer Web sites.


                  Small Companies  Large Corporations

CURRENTLY TO USE         9%               22%
PLANNING TO USE         24%               27%
NO PLANS TO USE         44%               28%
UNSURE                  23%               29%



SOURCE: Cahners In-Stat Group

Note: Table made from bar graph
What Are You Going As?

DOES YOUR COMPANY celebrate Halloween? 32 percent of entrepreneurs say
their companies observe the spooky holiday. Here's how they celebrate.


Decorations   8%
Potluk        8%
Candy        23%
Leave Early   8%
Constumes    53%



SOURCE: Entrepreneur's Hot 100

Note: Table made from pie chart
Bargain Buyers

THE AVERAGE COST of recruiting a customer is steadily droping for
online retailers. This drop has continued even during the current
dotcom bust, which spells good news for the e-commerce business that
survived.


      QUARTER

1999    $71
2000    $45
2001    $18



SOURCE: Boston Consulting Group and Shop.org

Note: Table made from line graph

COPYRIGHT 2001 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning