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Business Services Industry

Stat Tracker

Entrepreneur,  Oct, 2001  by Amenda C. Kooser

You've heard of Dun & Bradstreet (D&B). The business information provider has been tracking companies and building databases for 159 years. Long a resource for large companies, D&B now offers information to growing businesses on an Internet silver platter at www.dnb.com/smallbusiness and also through integration with Intuit's (www.intuit.com) QuickBooks software.

D&B's Small Business Solutions site allows you to look up profiles containing vital stats like number of employees, locations, names of managers and sales figures. Your first stop should be to look up your own company. Next stop should be to look up your competition. D&B is touting this as a way to find new customers or new suppliers and make comparisons between businesses.

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You don't have to cough up your personal information to access many of the site's features, but registering has its perks. Obtaining a $14.99 credit profile is a smart way to evaluate the credit risks of doing business with a new company, and it could save you collection headaches down the line. Optional monthly memberships start at $24.99 and let you keep an extended company tracking folder, receive two free reports and get discounts on additional ones. To explore the site, follow the "Take the Tour" link.

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